De·sign (verb)

to create, fashion, execute, or construct according to plan.

-Merriam-Webster's Dictionary

Webster's has tried to put a label on it. So have Architects, Artists, Graphic Designers, and Web Designers.  Some dictionaries don't even try.

I've spent many long nights working on projects from architecture to graphic design, and I still sit here wondering: Why do people define design differently? And why do all creative people allow design to divide them?

Rather than refight a battle going on in the hearts and minds of designers forever, I decided to create a studio that didn't let the different definitions and job titles get in the way of great work. Instead, I want to let my work define me.

In the end, we are designers; not architects, graphic designers, photographers... but designers.

The next time you need something designed, give us a call.

Thanks for your time,

Zachary Smith
Principal Designer